An investigation on how Taiwanese companies establish long-term relationships with key customers in the Chinese market: a case study of company A

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 107 === Because of the influence of globalization and market liberalization, manufacturers are no longer only threatened by local competitors, but also face challenges from all over the world. In order to survive in this highly competitive market, the traditional...

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Bibliographic Details
Main Authors: Chang, Huang-Chia, 張黃嘉
Other Authors: Wu, Lei-Yu
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/g67arp