Exploring customer switching in O2O e-commerce: The perspective of service memory
碩士 === 國立政治大學 === 資訊管理學系 === 107 === With the development of information technology and the popularization of smart phones, the new e-commerce model—O2O (Online to Offline) has rapidly emerged. O2O is the combination of online and offline e-commerce processes. This model has changed the traditional...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/n35qqy |