Integrating Artificial Neural Network and BG/BB Model to Predict Online Customer Repurchasing
碩士 === 國立政治大學 === 資訊管理學系 === 107 === Customer churn has long been recognized as one of the most important predictive issues. Through customer churn prediction, companies can know the likelihood of a customer repurchasing in the future, as well as the exact timing of the repurchase. In the past, ther...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/9r5g43 |