Competition between OTT TV and the Incumbent Pay TV in the Video Service Market: A Perspective from Disruptive Innovation Theory
碩士 === 國立政治大學 === 廣播電視學系 === 107 === The subversive wave of OTT TV disruptive innovation has been changing the rules of market competition for the incumbent television media in Taiwan. In order to explore the competition strategies of both OTT TV and the incumbent Pay TV in the Taiwanese video servi...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/5yt7xt |