Marketing Strategy in Luxury Industry - Taking Gucci as an example
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === In recent years, many luxury brands have undergone many new changes and deductions, including the change of creative directors, changes in design styles and changes in consumer groups, which have given the entire luxury industry a new look and brought p...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x92hmt |