Exploring the relationship between customer value and customer loyalty from the cross-channel perspective
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === Nowadays with the development of the Omni-channel, the demand for Cross-channel integration has been constantly increasing in the business world. Although customers’ external behavior provides guidance for business firms’ channel integration, the intrin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/923wxv |