An exploration of consumer resistance towards FinTech products

碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === While more Fintech are being developed and applied in practice, there is few research exploring consumer behavior when knowing or using Fintech products. The study aims at investigating consumer resistance toward FinTech products. It applies the Grounde...

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Bibliographic Details
Main Authors: Wu, Yi-Hsuan, 吳宜軒
Other Authors: Bei, Lien-Ti
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/e9dnkt