The Entry Point of Omni-Channel Business – Taking Books.com.tw and Eslite as Examples.
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === With the development of the Internet, e-commerce have expanded rapidly and soon integrated with physical retail stores, in order to gain its irreplaceable advantage. The combination of e-commerce and physical stores has gradually formed a new business m...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/j7k4jv |