The effect of gift quality on brand attitude of main product and gift
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === In the consumer market, gifts are a common way of promotion. More and more brands and distributors regard “gifts” as the core of marketing activities by highlighting the value of gifts in advertising. It can be seen that the importance of gift marketing...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/ug2kuh |