The Differences and Effects in Leveraging Social Influencers and Celebrities Endorsements to Build Cosmetic Brands
碩士 === 國立政治大學 === 企業管理研究所(MBA學位學程) === 107 === This dissertation is to examine how companies can use beauty bloggers or international celebrities to promote cosmetics brand to achieve different objectives including: (1) reach target market, (2) promote innovation, (3) enhance customer satisfaction,...
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6dabyg |