A Case Study of Subscription Economy

碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 107 === In 2008, Tien Tzuo, Zuora's founder and CEO, coined a phase called “subscription economy” to describe a new era in which the business model shifts from product orientation to customer orientation. Today, fast-growing companies including the top five te...

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Bibliographic Details
Main Authors: Chen, Ya-Lin, 陳雅琳
Other Authors: Chiu, Yi-Chia
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/u8ur33