The Impact of Social Media Usage on Innovation: the Perspective of Customer Knowledge Management and Social Customer Relationship Management
碩士 === 國立中興大學 === 企業管理學系所 === 107 === According to knowledge-based theory view, knowledge and capabilities that enterprises possess are the main factors affecting their competitive advantage. The open innovation highlights the importance of external knowledge source, customer knowledge is also one o...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2f9983 |