A Study on Consumers\'\' Preferences for Smartphone Warranty and Insurance Plans
碩士 === 國立中興大學 === 企業管理學系所 === 107 === As the penetration rate of smartphone continually increase, the warranty and insurance have great development potential. Most retailers attempt to provide consumers with better plans for increasing purchase intention. Thus, the choice of plans in the market is n...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/29d66c |