The Relationship Between Chinese Tea Brand Equity andConsumer Purchase Intention
碩士 === 國立中興大學 === 企業管理學系所 === 107 === Since the 13th Five-Year Plan, the tea industry has responded to the call of the Chinese government from 2016 to 2020. China''s economy has entered a critical period, and the development of the tea industry has also ushered in new opportunities. In the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/c59e7h |