The Influence of Webpage Aesthetic Design on Users’ Usage Intention:Using Shopee as an Example in Taiwan

碩士 === 國立中興大學 === 科技管理研究所 === 107 === Nowadays there are more and more online shopping websites on the Internet; webpage aesthetic design has become one of the most important factors that influences users’ impression which subsequently affects their purchase intention. Also, one key focus of online...

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Bibliographic Details
Main Authors: Ling-Yu Kao, 高苓育
Other Authors: 何建達
Format: Others
Language:en_US
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5230020%22.&searchmode=basic