The Effects of X Marks for Price-Cut Promotion on Consumer Responses
碩士 === 國立中興大學 === 行銷學系所 === 107 === Retail advertisers often use strikethrough line to delete regular price such as “Regular $100, Sale $70,” or using X marks to remove the regular price “Regular $100, Sale $70.” Strikethrough line method is a kind of promotion signal that deletes the original price...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7f6629 |