The Effects of X Marks for Price-Cut Promotion on Consumer Responses

碩士 === 國立中興大學 === 行銷學系所 === 107 === Retail advertisers often use strikethrough line to delete regular price such as “Regular $100, Sale $70,” or using X marks to remove the regular price “Regular $100, Sale $70.” Strikethrough line method is a kind of promotion signal that deletes the original price...

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Bibliographic Details
Main Authors: Yi-Jing Chen, 陳怡淨
Other Authors: Wen-Hsien Huang
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/7f6629