Humor is not a panacea for embedded advertising： The Interplay Effects of Humor and Brand Concepts on Emotion and Purchase Intention by Sentiment Analysis
碩士 === 國立中興大學 === 行銷學系所 === 107 === Social media has become one of the major channels to communicate with young people. Several brands invite Youtuber as the celebrity to promote their product via online video platform. Those who view online videos or ads could write their thoughts immediately, in...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b9hnn |