The Research of Packaging Material and Visual Design on Hand Tools’ Consumer Purchase Willingness
碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === Packaging design attracts consumers'' attention in the various markets, which in turn generates the motivation and desire for purchase. This study mainly explored the relationship between the packaging materials of hand tools and the influence of v...
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457022%22.&searchmode=basic |