The analysis to channel conflict of FMCG manufacturer Case of care products to dental clinics

碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === Nowadays, the rapid changing marketing channels have became one of the key points to the industry’s success after the trend change in the past few years. The one who seizes the channels, seizes the lifeline and niche of the industry, for first opportunity eq...

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Bibliographic Details
Main Authors: Su-Ling Wu, 吳素鈴
Other Authors: 蔡明志
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5457074%22.&searchmode=basic