| Summary: | 碩士 === 國立中興大學 === 高階經理人碩士在職專班 === 107 === The purpose of this study is to explore the core competence of the food and beverage supply industry, consumers'' awareness of the importance and satisfaction of each service project, to construct the management opportunity of Y company, and to understand the difference in customer demand for catering materials. Then explore the management strategy of the catering raw material supply industry. The research first refers to the related literatures of core competence, and after discussion with the managers of Y company and the persons in the same business of the food and beverage supply industry, the three core functional aspects of Y company are summarized, including the procurement experience, research and development experience, and product after-sales. In terms of importance and satisfaction, we measure all core service projects and extend the questionnaire of 30 items. Then, we collected the clients in trade of Y company (to a total of 30), and constructed a management opportunity grid to further explore future strategic direction and response plan to enhance competitiveness and competitive advantage.
The empirical findings of this study are as follows. The top three core service items that customers consider to be the most important are “available business license, food circulation license, production license”, “company obtained food safety certification (ISO/HACCP)”, “ COA, external inspection report, CIQ can be provided,” and all three of these are “procurement experience” facets.
The research results show that Company Y should immediately improve the project as “can handle customer complaints immediately”. Therefore, it is recommended that Y Company re-examines whether the customer complaint processing process is too lengthy, whether each process has no processing time limit, and whether there is a solution for pre-setting relevant customer complaints. The project of the fourth quadrant area to the first quadrant, so will enhance the consumer''s satisfaction, in turn, brings benefits to Y company.
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