Investigate the Acceptance of Hotels Comparison Website with Theory of Planned Behavior and Technology Acceptance Model
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === For the past few years, there were more consumers choose to order goods online, as the e-commerce become more and more convenient. The OTA (Online Travel Agent) has also take advantage of the Internet grow, consumers now are allowing to purchase not only physica...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4gk55w |