Effects of reviews by beauty YouTube vloggers on female consumers’ attitudes and purchase intentions toward local brand makeup product in Indonesia
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === Social media has developed rapidly with the Internet. It considered as a means of communication tool and provides the ability to connect with others and share a lot of information. Social media developments throughout the world can occur because services can be...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/p5m9j9 |