Effects of reviews by beauty YouTube vloggers on female consumers’ attitudes and purchase intentions toward local brand makeup product in Indonesia
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === Social media has developed rapidly with the Internet. It considered as a means of communication tool and provides the ability to connect with others and share a lot of information. Social media developments throughout the world can occur because services can be...
Main Authors: | Apritika Dermawan, 吳愛雯 |
---|---|
Other Authors: | CHEN, JUI LUNG |
Format: | Others |
Language: | en_US |
Published: |
2019
|
Online Access: | http://ndltd.ncl.edu.tw/handle/p5m9j9 |
Similar Items
-
Exploring the eWOM Influence of Beauty Vloggers on Purchase Intention—The Extended Framework of the Theory of Planned Behavior within the Context of YouTube Broadcasting
by: CHEN, SSU-WEI, et al.
Published: (2019) -
Making Mundane Magical - Analyzing Vlogger-Audience Interaction in YouTube
by: Aspinen, Maria
Published: (2019) -
Between Professionalism and Amateurship: Makeup Discourse on YouTube
by: Giorgia Riboni
Published: (2017-10-01) -
Paint a Better Mood? Effects of Makeup Use on YouTube Beauty Influencers’ Self-Esteem
by: Alison Tran, et al.
Published: (2020-06-01) -
Exploring the Impact of Beauty YouTubers on Consumer Purchase Intentions
by: YEH,TZU-NING, et al.
Published: (2018)