Investigating the Marketing Strategy of the Passing-Down of Matsu Culture From the Perspective of Social Enterprises
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === Taiwan’s Matsu pilgrimage procession and incense-burning ceremonies have been around for over a century and are listed as one of three major religious events on the island. The various scenes of Matsu faithfuls following her imperial palanquin and the grand cere...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/z97j4r |