The Mediating Effect of Brand Trust on Involvement Degree and Internet Purchasing Intention
碩士 === 國立勤益科技大學 === 企業管理系 === 107 === With the change of consumption habits, online shopping has gradually become an important way of consumption. However, the physical stores and online stores are quite different.In many cases, brand trust will become the basis for consumers when they choose to buy...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/88ux2h |