How Reliable Information Matter? Co-creating Value with Consumers Using Unboxing Reviews and Locating Reputable Reviewers by Linguistics Styles
博士 === 國立成功大學 === 工業與資訊管理學系 === 107 === The rapid growth of e-commerce stores has led to an increasing number of online forums that allow customers to share their opinions (e.g., amazon.com, walmart.com, nike.com, and levi.com) regarding the retailers in order to facilitate their purchase decision-m...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/xu96wu |