Assessing the effects among antecedents of customer repurchase intention and the moderating effect of expectancy disconfirmation in online shopping environments

博士 === 國立成功大學 === 工業與資訊管理學系 === 107 === The development of digital technology has changed the purchasing behavior of consumers and created an online shopping environment that consumers can be purchased anywhere and anytime. To succeed in the rapidly growing and highly competitive e-commerce environm...

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Bibliographic Details
Main Authors: Yu-HueiWei, 魏毓惠
Other Authors: Chinho Lin
Format: Others
Language:en_US
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/bdc67c