A Comparative Research on Marketing Strategies of Live-Stream Auction and Online Auction Websites
碩士 === 國立成功大學 === 工業與資訊管理學系碩士在職專班 === 107 === With the rapid development of live-stream auction services, business operators see a business opportunity in combining live-streaming auction service with electronic commerce to sell products. Narrowing the distance between the seller and the audience th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3n99f5 |