Going Green by Going Cool: Investigating the Influences of Brand Authenticity, Perceived Coolness, and Customer Engagement on E-Scooterists’ Value-in-Use and Brand Loyalty
碩士 === 國立成功大學 === 交通管理科學系 === 107 === Electric scooter (e-scooter) has been regarded as a cleaner alternative compared to traditional gasoline scooter to mitigate the environmental impact contributed by the transport sector. However, the adoption rate of e-scooter is not as expected in Taiwan in the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/t58825 |