The Influence of Perceived Value and Perceived Risk on Purchase Intentions for Mobile Coupons

碩士 === 國立成功大學 === 企業管理學系 === 107 === Thesis title: The Influence of Perceived Value and Perceived Risk on Purchase Intentions for Mobile Coupons Author’s name: Yi Syuan Li Advisor’s name: Huei Ting Tsai Department and college: Business Administration Department, National Cheng Kung University...

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Bibliographic Details
Main Authors: Yi-SyuanLi, 李苡瑄
Other Authors: HUI-TING TSAI
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/2969r5