The Impact of Community Marketing on Purchasing Intention - Exploring the Moderating Effect of Product Involvement and Community Relations
碩士 === 國立成功大學 === 企業管理學系 === 107 === This study explores the impact of the marketing function of social media on consumers' willingness to purchase, and hopes to contribute to the company and brand in the field of cosmetics. In the past, the research on the marketing function and purchase intent...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/ddk9j2 |