Using Technology Acceptance Model to Study Consumer Purchase Intention and Purchase Behavior on the Online Platform
碩士 === 國立成功大學 === 企業管理學系碩士在職專班 === 107 === With the rapid development of technology and the internet, people’s consumption habits have changed greatly. Taking advantage of modern people’s needs for getting things quickly and conveniently, e-commerce has become all the rage. In the past, the growth o...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9x5k5s |