The Antecedents and Consequences of Perceived Price Unfairness－Using $499 Promotion as an Example
碩士 === 國立成功大學 === 電信管理研究所 === 107 === The 499 promotion plan first launched by Chunghwa Telecom attracted a lot of people to sign up for the contract. Although price reduction promotions can catch consumers’eyes, the negative effects of perceived price unfairness should not be underestimated. In ord...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/uhtts8 |