The Influences of Physicians’ Prescribing Behavior Intention Based on TRA Theory: A Case of Celebrex
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 107 === The purpose of this study is to integrate trust, pharmaceutical drug marketing, and TRA Theory, and to construct a model of physicians’ prescribing behavior intention. At the same time, this study also to investigate the influences among trust, prescrib...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2019
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Online Access: | http://ndltd.ncl.edu.tw/handle/559reu |