The Influences of Physicians’ Prescribing Behavior Intention Based on TRA Theory: A Case of Celebrex
碩士 === 國立成功大學 === 經營管理碩士學位學程(AMBA) === 107 === The purpose of this study is to integrate trust, pharmaceutical drug marketing, and TRA Theory, and to construct a model of physicians’ prescribing behavior intention. At the same time, this study also to investigate the influences among trust, prescrib...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/559reu |