The Influence of Product Category, Website Function and Website Type on Consumer Online Browsing Behavior
碩士 === 國立暨南國際大學 === 國際企業學系 === 107 === Consumer decision process includes problem recognition, information search, evaluation of alternatives, purchase and post-purchase behavior. However, most of the past studies only discuss the part of the purchase behavior, ignoring the information search behavi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2gug3b |