Consumers Attitudes Towards Corporate Social Responsibility (CSR): How to Make CSR Advertising Strategies in a Climate of Increasing Consumer Suspicion
碩士 === 國立交通大學 === 企業管理碩士學程 === 107 === The purpose of this study was to determine the factors that affect consumer attitudes towards corporate social responsibility (CSR) advertisements because of consumers’ increasing suspicion towards advertising. It specifically investigates scepticism of adverti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/qxe4tt |