The Effect of Experiential Marketing and Value Co-creation and Brand Equity on Purchase Intention for eSports Products – a case study of Taiwan
碩士 === 國立交通大學 === 科技管理研究所 === 107 === Electronic sports (eSports) has rapidly grown and spread globally in recent years while research on purchase intention for eSports products has drawn attention in recent years. However, purchase intention of buying higher priced products has been a common object...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/kqubb6 |