Exploring the Adoption Intention and Psychological Well-being of Knowledge-paid Media Users with Perceived Value Model

碩士 === 國立交通大學 === 傳播研究所 === 107 === This study starts from audiences’ perceptual aspect and explores how the subjective experience gained by audiences through knowledge-paid media affect their adoption intention and psychological well-being. According to our topic, we used Perceived Value Model as o...

Full description

Bibliographic Details
Main Authors: Li, Meng-Xuan, 李孟軒
Other Authors: Chen, Yen-Shen
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/snyw9g