Using Eye-tracking to Examine How Emotional Valence and Arousal Influence Attention in Different Stages

碩士 === 國立交通大學 === 傳播研究所 === 107 === Emotional content is widely used in communication messages to attract attention, such as humorous appeals, fear appeals, emotional appeals, etc.. So understanding how emotional stimuli attract attention helps us improve the design of emotional content and make inf...

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Bibliographic Details
Main Authors: Liu, Mei-Tso, 劉美佐
Other Authors: Tao, Chen-Chao
Format: Others
Language:zh-TW
Published: 2018
Online Access:http://ndltd.ncl.edu.tw/handle/2dxth8