Sold in New Southbound? Antecedents of Consumer’s Purchase Intention of Taiwan One Town One Product in Kuala Lumpur

碩士 === 國立交通大學 === 運輸與物流管理學系 === 107 === From the 78th year of the Republic of China, the Small and Medium Enterprise Administration, Ministry of Economic Affairs has promoted the transformation of small and medium-sized enterprises and developed industries based on local characteristics. In line wit...

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Bibliographic Details
Main Authors: Chang, Che-Ling, 張哲領
Other Authors: Jen, William
Format: Others
Language:zh-TW
Published: 2019
Online Access:http://ndltd.ncl.edu.tw/handle/4t63ju