The effect of experiencing regret on donation behavior: The moderating role of temperature
碩士 === 國立交通大學 === 管理科學系所 === 107 === Extant literature on embodied cognition demonstrates a bidirectional link between physiological warmth and consumer behavior. I propose that temperature is a crucial factor that influences psychological states and prosocial behavior, especially for those who expe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4274z8 |