A Study on the Effect of Product Attributes on Consumers’ Purchase Intention for Smart Home Appliances- A Study of Staff in Aerospace Industrial Development Corp(AIDC)
碩士 === 國立交通大學 === 管理科學系所 === 107 === With the rise of the smart boom, the application of new technologies such as artificial intelligence, Internet of Things and big data has made the home appliance industry even stronger. Based on the product attributes, this study uses the HBC consumer behavior m...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2018
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32yv3g |