The impact of product types on repurchase intention : the moderating role of customer relationship
碩士 === 國立交通大學 === 管理科學系所 === 107 === This is a 2 product types out of stock（new product vs classic product）×2 customer relationship（loyal customer vs new customer）experimental design. The results show that when new products are out of stock, people have higher repurchase intention than classic produ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/mh5v6k |