Competition among General Magazines: A Niche Analysis of China Times Weekly, Next Magazine and Mirror Magazine in Taiwan
碩士 === 國立交通大學 === 客家學院傳播與科技學系碩士班 === 107 === Thanks to the freedom of the press for decades, Taiwan has always been a battlefield of general magazines. The market competition is quite intense. This study adopts the niche theory of organizational ecology as a theorectical farmework, and analyzes the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/896za4 |