Brand Loyalty of Stationery Lovers: The Mediating Effect of Switching Costs and Brand Commitment
碩士 === 國立中央大學 === 企業管理學系 === 107 === Stationery market ¬is flourishing in recent years. Not only stationery lovers but also the scale of the market is increasing. To know the drivers by which stationery lovers are loyal to specific stationery brand, this study develops an explanatory model to explai...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79etz9 |