Exploring Factors of Consumer Impulse Buying Take the physical retail clothing store as an example
碩士 === 國立中央大學 === 企業管理學系 === 107 === With the development of Internet technology, the booming e-commerce has gradually replaced physical retail stores, and the biggest problem with the rise of e-commerce is impulse buying. In the study, American scholar Hausman suggested that about 90% of people hav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/2x7463 |