The Development of Online Group Buying and the Factors that Influence the Taiwanese Customers Online Group Buying Purchase Behavior.
碩士 === 國立中央大學 === 企業管理學系 === 107 === Purpose: This papers aim is to bring some insight in the case of online group buying in Taiwan and globally and also to investigate the determinants of the Taiwanese customers’ online group buying behavior using the perspective of the theory of planned behavior D...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3ahrzq |