Sport Shopping and Repurchase Intention: Exploring the Mediation of Customer Satisfaction and Word of Mouth
碩士 === 國立中央大學 === 企業管理學系 === 107 === To shop for heavily discounted products, sport shoopers may exibit behavior that is similar to athletics through the process of daily routine practice (to collect information) and eventually winning the game (by purchasing heavily discounted products), and consid...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/wv76qn |