Brand Value Management: the Amazing Journey of MAZDA in Taiwan
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === Since 1953, Taiwan automobile industry has developed over 60 years divided into five stages including protection and monopoly, domestic competition, big dream, open and cooperation, and free market. In Taiwan automobile market, there are a lot of brands from Ja...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/997dk4 |