The Impact of Product Mix on Customer Relationship Maintenance -Take a nut company as an example
碩士 === 國立彰化師範大學 === 企業管理學系 === 107 === The weight of 4P is the product. At present, the research on the Impact of product mix on customer relationship maintenance is limited. This study explores the impact of product portfolio strategy on customer relationship through the review of relevant literatu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2019
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| Online Access: | http://ndltd.ncl.edu.tw/handle/3pjk89 |